Snapchat adoption among brands

The article begins with a strong start. He does show some data which illustrates the fact that snapchat is being used by a lot of people and brands are slow in adoption. There’s a main reason for this –  snapchat needs content to be created daily. Something which the industry as a whole hasn’t woken up to yet.
What’s missing from the article? The actual content : how do brands engage snapchat audiences while it doesn’t cost a bomb and needs a ton of effort?


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